
What is a Star? (business term)
In this post, you will explore what it means to have a ‘Star’ in your portfolio, how it relates to the BCG Growth-Share Matrix, and why classifying your products or business units in this way can enhance

In this post, you will explore what it means to have a ‘Star’ in your portfolio, how it relates to the BCG Growth-Share Matrix, and why classifying your products or business units in this way can enhance