Articles

What is Optimism Bias?

Optimism is a natural tendency that influences how you perceive risks and potential outcomes. When you experience optimism bias, you might underestimate negative events and overestimate positive results in your life. This cognitive phenomenon can affect your

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What is Belief Perseverance?

It is a subset of Confirmation Bias. Perseverance of beliefs often leads you to cling to your original ideas even when faced with conflicting evidence. This psychological phenomenon can impact your decision-making processes and shape your perceptions

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What is Hyperbolic Discounting?

Hyperbolic Discounting is a psychological phenomenon that impacts your decision-making, particularly when it comes to choosing between immediate rewards and future benefits. Hyperbolic discounting explains why you might favor a smaller, instant reward over a larger, delayed

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What is Pluralistic Ignorance?

Most people are unaware that pluralistic ignorance is a phenomenon where individuals hold a false belief about the attitudes or behaviors of others in a group. This misunderstanding can lead you to think your own opinions or

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What is Functional Fixedness?

Fixedness in your thinking can significantly impact your problem-solving abilities. Functional fixedness refers to the cognitive bias that limits your perception of an object’s potential uses to its traditional functions. This mental block can prevent you from

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What is Psychological Suggestibility?

Most individuals may not realize how their thoughts and beliefs can be influenced by external suggestions, a phenomenon known as psychological suggestibility. This concept refers to your susceptibility to accepting ideas from others, which can significantly affect

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What is Endowment Effect?

The Endowment Effect is a cognitive bias which states that we value things more just because we own them. You may not realize it, but the endowment effect significantly influences your decisions and perceptions regarding ownership. This

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What is Response Bias?

Many researchers and data analysts encounter the term “response bias” when interpreting survey results or conducting interviews. This phenomenon occurs when participants provide answers that do not accurately reflect their true opinions or feelings, often due to

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What is Primacy Effect?

The primacy effect refers to the psychological phenomenon where you are more likely to remember the first items in a list or sequence than those presented later. This effect plays a critical role in how you process

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What is Recency Bias?

Maybe you’ve noticed how recent events can heavily influence your judgments and decisions. This phenomenon, known as recency bias, occurs when you give greater importance to the most recent information you encounter, often overlooking older data. Understanding

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What is Recency effect?

There’s a psychological phenomenon called the recency effect that significantly impacts how you remember information. It refers to your tendency to better recall the last items in a list or sequence, often overshadowing earlier ones. Understanding this

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What is Confirmation Bias?

Psychology often reveals how your mind can steer you toward information that confirms your existing beliefs. This phenomenon, known as confirmation bias, leads you to favor data that aligns with your opinions while disregarding contradictory evidence. Understanding

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What is Mere Exposure Effect?

Over time, you may have noticed that the more you’re exposed to something, the more you tend to like it. This phenomenon is known as the Mere Exposure Effect, a psychological principle where increased familiarity with a

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What are Cognitive Biases?

You may not realize it, but cognitive biases influence your decision-making and perceptions daily. These systematic errors in thinking can lead you to make judgments that are not always logical or rational. Understanding cognitive biases helps you

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What is the Barnum Effect?

Over the years, you may have encountered vague statements that seemed surprisingly accurate about your personality or circumstances. This phenomenon is known as the Barnum Effect, named after the famous showman P.T. Barnum, who claimed to deliver

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What is Hindsight Bias?

Just when you think you’ve understood a situation, hindsight bias kicks in, making you feel as if you always knew the outcome. This psychological phenomenon leads you to believe that events were more predictable after they have

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What is Self-Serving Bias?

Most people are influenced by personal motivations, leading to a cognitive phenomenon known as self-serving bias. This tendency allows you to attribute your successes to your own abilities and efforts, while blaming external factors for your failures.

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What is Negativity Bias?

Over your lifetime, you may have noticed that negative experiences often leave a stronger impression on you than positive ones. This phenomenon is known as negativity bias, a psychological principle that suggests your mind is more attuned

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What is Cognitive Dissonance?

You may have experienced a mental tug-of-war, where your beliefs clash with your actions or thoughts. This psychological phenomenon is known as cognitive dissonance, a term coined by Leon Festinger in the 1950s. It occurs when you

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What is the Halo Effect?

Many people aren’t aware of how their perceptions can be influenced by a single positive trait, a phenomenon known as the Halo Effect. This cognitive bias leads you to unconsciously extend your favorable opinions about someone’s specific

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