Articles

What is Overjustification Effect?

Overjustification occurs when external rewards or incentives diminish your intrinsic motivation to engage in an activity. This phenomenon suggests that if you’re rewarded for something you already enjoy, your enjoyment may decrease over time, as you begin

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What is Decoy Effect?

Most people are unaware of the psychological principle known as the Decoy Effect, which significantly influences your decision-making process. This phenomenon occurs when you are presented with a third option, or “decoy,” that skews your perception of

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What is Benjamin Franklin Effect?

Many people experience a fascinating psychological phenomenon known as the Benjamin Franklin Effect. This effect suggests that when you do a favor for someone, you are more likely to develop a positive attitude towards that person. As

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What is False Consensus Effect?

With a deeper understanding of psychological phenomena, you may come across the term “false consensus effect.” This cognitive bias occurs when you overestimate the extent to which others share your beliefs, values, and opinions. Essentially, it leads

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What is Endowment Effect?

The Endowment Effect is a cognitive bias which states that we value things more just because we own them. You may not realize it, but the endowment effect significantly influences your decisions and perceptions regarding ownership. This

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What is Primacy Effect?

The primacy effect refers to the psychological phenomenon where you are more likely to remember the first items in a list or sequence than those presented later. This effect plays a critical role in how you process

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What is Recency effect?

There’s a psychological phenomenon called the recency effect that significantly impacts how you remember information. It refers to your tendency to better recall the last items in a list or sequence, often overshadowing earlier ones. Understanding this

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What is Mere Exposure Effect?

Over time, you may have noticed that the more you’re exposed to something, the more you tend to like it. This phenomenon is known as the Mere Exposure Effect, a psychological principle where increased familiarity with a

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What is the Barnum Effect?

Over the years, you may have encountered vague statements that seemed surprisingly accurate about your personality or circumstances. This phenomenon is known as the Barnum Effect, named after the famous showman P.T. Barnum, who claimed to deliver

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What is Dunning-Kruger Effect?

The Dunning-Kruger effect is cognitive bias explains why people with limited knowledge or expertise in a field often overestimate their abilities. This phenomenon can lead you to make poor decisions, as you may lack the self-awareness to

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What is the Halo Effect?

Many people aren’t aware of how their perceptions can be influenced by a single positive trait, a phenomenon known as the Halo Effect. This cognitive bias leads you to unconsciously extend your favorable opinions about someone’s specific

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